Welcome to Willow Fabrics — Your Go-To Online Cross Stitch Store
As one of the UK’s favourite online cross stitch stores, we make it easy to discover everything from beautifully detailed kits and patterns to premium threads and fabrics. Whether you're a beginner or a seasoned stitcher, our carefully curated collection brings you the best in cross stitch with a personal touch. Enjoy the ease of cross stitch shopping from home with trusted brands like DMC and Anchor, plus exclusive designs you won’t find anywhere else. As passionate cross stitch retailers, we’re here to help you find your next stitching obsession. Explore our latest cross stitch kits, browse new arrivals, or top up your stash with our full range of threads & fabric — all delivered with friendly service and expert care.
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Within 7 -10 days
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Shop Our Latest Project Packs
Choose a project pack from your favourite magazine
Best Selling Products
Discover Our Best Selling Products That Customers Love
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Sampedro 14ct Aida - FQ WhiteSpecial Price £5.00 Regular Price £5.50 -
Sewing Boxes - Woodland ToadstoolSpecial Price £26.80 Regular Price £29.80 -
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Cross Stitch using the best quality materials...
Aida Cloth is used as a universal cloth for cross stitch thanks to the clear and concise hole structure and special binding. The arrangement of 4 threads in warp and weft gives tiny windows which vary in size. The windows can be adjusted in size to give finer 20 count aida (that’s 20 holes per inch, and great for the more experienced cross stitch; or course aida cloth for beginners, like 6 count (that’s 6 holes to the inch). At Willow Fabrics you will find a great range of sizes and colours, from different manufactures.
Aida Cloth is used as a universal cloth for cross stitch thanks to the clear and concise hole structure and special binding. The arrangement of 4 threads in warp and weft gives tiny windows which vary in size. The windows can be adjusted in size to give finer 20 count aida (that’s 20 holes per inch, and great for the more experienced cross stitch; or course aida cloth for beginners, like 6 count (that’s 6 holes to the inch). At Willow Fabrics you will find a great range of sizes and colours, from different manufactures.
New Trending Products
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Sewing Boxes - Birds on BobbinsSpecial Price £26.80 Regular Price £29.80 -
Our Blog Update
Follow our blog, where Susan Penny provides great stitching hints and tips.
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July 03, 2025Are you searching for the best way to keep your cross stitch or embroidery fabric perfectly taut? Looking for a lightweight, durable, and stylish hoop that’s easy to use and perfect for displaying your finished work? The new Nurge Hoops at Willow Fabrics are the answer for every stitcher—whether you’re a beginner or an expert.
Willow Fabrics is delighted to announce the arrival of Nurge Hoops—a game-changing addition to our cross stitch and embroidery collection. Whether you’re a seasoned stitcher or just starting your crafting journey, these hoops are designed to make your stitching smoother, faster, and more enjoyable.
What Makes Nurge Hoops Special?
- Ultra-Lightweight & Strong:
Made from high-quality ABS plastic, Nurge Hoops are incredibly light yet sturdy. This makes them comfortable to hold for long periods and easy to carry in your project bag, wherever your creativity takes you.
- No More Slipping or Sagging:
The innovative construction features a unique notch-and-groove mechanism.
- Ultra-Lightweight & Strong:
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June 25, 2025Every stitcher dreams of a seamless, tangle-free crafting experience. The reality, however, often involves frustrating knots, misplaced colours, and precious time wasted. Say goodbye to the chaos with the Trimits Thread Organiser, your new essential, available now at Willow Fabrics.
Why the Trimits Thread Organiser is a Stitching Game-Changer
Designed with both functionality and portability in mind, this clever organiser keeps your embroidery floss and thread colours neatly in place. Whether you're embarking on an intricate masterpiece or a quick, charming kit, organised threads are the secret to a smooth and enjoyable stitching journey.
Key Features That Make a Difference:
- Secure Foam Pads:
Multiple thread colours are held firmly, preventing knotting, slipping, and the dreaded "thread spaghetti."
- Dedicated Threaded Needle Slots:
Keep your pre-threaded needles precisely where you need them, eliminating the constant re-threading hassle.
- Labelling Made Easy:
A central card strip is included
- Secure Foam Pads:
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June 19, 2025If you're searching for "best cross stitch fabric", "Aida Fabric vs Evenweave Fabric", or trying to understand "what fabric to use for cross stitching", you're in the right place.
Choosing the best fabric for cross stitching can be tricky — especially with popular options like Aida, Evenweave and Linen on the market. Each one has its pros, textures, and counts. So, how do you decide which cross stitch fabric is right for your project?
At Willow Fabrics, we specialise in providing the highest quality cross stitch fabrics in the UK, and we're here to help you make the perfect choice. Whether you're a beginner or an advanced stitcher, this guide breaks down everything you need to know to choose the right fabric confidently.
Why Fabric Choice Affects Your Cross Stitch Project?
Fabric is the foundation of every embroidery or cross stitch project. The wrong fabric can cause frustration, miscounted stitches, or even ruin delicate patterns. The right cross stitch fabric, on the other hand,
